Target level
Baccalaureate +5
ECTS
120 credits
Duration
2 years
Component
Grenoble IAE - INP (Graduate school of management), UGA
Language(s) of instruction
English, French
Presentation
The master's in Marketing and sales at Grenoble IAE is a resolutely generalist master's programme in the sense that the various directions it follows collectively target a broad range of marketing jobs. Each second year master's programme, on the other hand, specialises in a specific type of employment opportunity:
- The "Quanti" programme : Market Research Professions: recently endorsed by Syntec Etudes, this programme is already broadly in phase with the expectations of firms in the sector. The fast-moving changes in the profession, linked to the development of "big data", have nonetheless meant our having to adjust the programme accordingly. The professions targeted are therefore traditionally research managers with the advertiser, research companies, more marginally, product managers or market managers, and increasingly, project managers, data analysts, web analysts, and data and big data managers;
- Brand Marketing Engineering: this is the most generalist programme. It is based on the current specialisation in Marketing Engineering and concentrates on brand management in small and medium-sized enterprises or in major groups (product manager, brand manager, commercial sector manger, etc.);
- Digital Communication and Marketing: this programme, available only as a sandwich programme, acknowledges the growing importance of the Internet, social networking and digital media in the communication business and will very markedly enhance students' competencies in these fields. The professions targeted are: internal and/or external communication manager, communication project manager in agencies, marketing and communication manager, community manager, web communication manager, etc.;
- Digital Marketing and E-Business: this generalist programme in digital marketing is intended to train future managers in "e-business" activities (web marketing strategy, e- and/or m-business; e-CRM ; online reputation; search engine marketing) and, more specifically, targets the professions of e-marketing operation manager, affiliation and partnership manager, web/e-business project manager, web marketing analyst, traffic manager, e-CRM loyalty manager, e-business/e-marketing/e-commerce manager, digital manager, etc.;
- Research and consultancy in marketing: this is intended to provide training in the research professions (researcher, research professor, director of studies and/or research in business) and marketing consultant. In comparison with the current specialisation, this programme takes a slightly different approach to becoming more professional, incorporating the broad skills base common to all master's degrees (training in an entrepreneurial "attitude", soft skills (Cf details below)), putting greater emphasis on training in analysis and consultancy and making a work term compulsory.
Skills
Competences common to all masters of the IAE:
- Entrepreneurial posture and innovation skills
- "Soft skills": language skills, relationship skills Common skills within the Marketing Master:
- In M1, all skills are common, by definition, since the program is fully shared.
- In M2, among the soft skills, some will be specific to marketing: skills in negotiation purchase and trading, eloquence (generalization of a test of "grand oral" to all courses)
- The training will be organized in blocks (e.g. methodology). Within each block, students will follow the subjects defined in their course construction.
Program
Select a program
Marketing and sales 1st year
To view the presentation of the Marketing and sales 1st year in French click on the following link : Parcours Marketing vente 1re année
Advanced research in marketing 2nd year
The Master of “Advanced Research in Marketing” program proposes training in research techniques and methods, as well as in-depth theoretical knowledge in marketing. Exclusively centered on aspects of research methodology and the development of advanced scientific knowledge in marketing, it guarantees the acquisition of an excellent understanding of the research process and a high level of specialized knowledge in marketing. The doctoral program of Management Sciences of Grenoble (EDSG) provides an opportunity for students wishing to pursue a doctoral Degree (PhD) to continue their studies after the Master’s program.
Marketing and digital communication 2nd year
To view the presentation of the Marketing and digital communication 2nd year program in French click on the following link: Parcours Communication marketing et digitale 2e année
Brand marketing engineering 2nd year
To view the presentation of the Brand marketing engineering 2nd year program in French click on the following link : Parcours Ingénierie marketing des marques 2e année
The "Quanti" : Market research professions 2nd year
To view the presentation of the The "Quanti" : Market research professions 2nd year program in French click on the following link : Parcours Le Quanti : métier des études en marketing 2e année
Digital marketing and e-business 2nd year
To view the presentation of the Digital marketing and e-business 2nd year program in French click on the following link : Parcours Marketing digital et e-commerce 2e année
Admission
Access conditions
To find out about the admission requirements, please consult our "apply" section directly on the Grenoble IAE website.
Public continuing education:
You are in charge of continuing education:
• if you resume your studies after 2 years of interruption of studies,
• or if you followed training under the continuous training regime one of the previous 2 years
• or if you are an employee, job seeker, self-employed.
If you do not have the diploma required to integrate the training, you can undertake a validation of personal and professional achievements (VAPP).
Candidature / Application
Fees
Consulter le site de Grenoble IAE pour plus d'information sur les frais de scolarité en formation initiale et formation continue.