Target level
Baccalaureate +5
ECTS
60 credits
Duration
1 year
Component
Grenoble IAE - INP (Graduate school of management), UGA
Language(s) of instruction
English
Presentation
The Master of “Advanced Research in Marketing” program proposes training in research techniques and methods, as well as in-depth theoretical knowledge in marketing. Exclusively centered on aspects of research methodology and the development of advanced scientific knowledge in marketing, it guarantees the acquisition of an excellent understanding of the research process and a high level of specialized knowledge in marketing. The doctoral program of Management Sciences of Grenoble (EDSG) provides an opportunity for students wishing to pursue a doctoral Degree (PhD) to continue their studies after the Master’s program.
International education
Internationally-oriented programmes
International dimension
The program being completely taught in English, the integration of foreign students is facilitated, providing however that they master the English language.
Admission
Access conditions
Eligibility : University degree of 240 ECTS; for non-Europeans, a 4-year university degree minimum (approved by a university committee). Application form.
Advanced level in English (TOEIC, TOEFL, BULATS, IELTS, CLES, Cambridge Assessment English ou test Erasmus+ OLS)
Admission : Interview with a committee of academics and international business specialists
To find out about the admission requirements, please consult our "apply" section directly on the Grenoble IAE website.
Public continuing education:
You are in charge of continuing education:
• if you resume your studies after 2 years of interruption of studies,
• or if you followed training under the continuous training regime one of the previous 2 years
• or if you are an employee, job seeker, self-employed.
If you do not have the diploma required to integrate the training, you can undertake a validation of personal and professional achievements (VAPP).
Candidature / Application
Target
Students possessing a Master’s degree first year, preferably with a basic training in marketing / management (master 1, business schools, management schools, etc.), are invited to apply. The “Advanced Research in Marketing” specialization is also open to students from engineering schools, agronomy, pharmacy, political studies, psychology, sociology, foreign languages applied to management, etc. The diversity of courses is appreciated in this specialty, since the marketing is, by its very nature, a discipline opened to many other sciences (psychology, sociology, philosophy, economics, etc.).
And after
Sector(s)
Many graduates of the “Advanced Research in Marketing” Specialty (Master of Marketing), after defending a doctoral dissertation in the Doctoral College (EDSG), are now in office, either in a university, business school or company.
Still others have joined a company immediately after their Master, with varying positions:
- Audrey Ballandras, Market Research Analyst in Woolcott Research Pty Ltd Sidney (Australia)
- Youssef Bouallala, National Program Officer at Swiss Agency for Development and Cooperation (Morocco)
- Marion Decroux, Research Ex. Research Excellence in the ASI team, Ipsos Geneva (Switzerland)
- Sandrine Girollet, Research Analyst, UFC Que Choisir (Paris)
*This program also facilitates access to competitive examinations for secondary education (CAPET, Agrégation du secondaire)