Services Marketing

Diplômes intégrant cet élément pédagogique :


This course is a practical study of marketing principles relating to aspects of Services Marketing.

The course will focus on marketing drivers and specificities for the services area: Marketing Mix (7Ps), importance of customers’ role, specific elements of positioning strategies, blueprinting models to assess service quality and the flower of Service.

Informations complémentaires

Langue(s) : Anglais