Crédits ECTS Echange
4.0
Composante
Institut universitaire de technologie (IUT2)
Période de l'année
Printemps (janv. à avril/mai)
Description
This course is a practical study of marketing principles relating to aspects of Services Marketing.
The course will focus on marketing drivers and specificities for the services area: Marketing Mix (7Ps), importance of customers’ role, specific elements of positioning strategies, blueprinting models to assess service quality and the flower of Service.