UE International Management and Marketing

Understanding how to manage HR and personnel, getting an overview of the HR function and personnel management through lectures, group work, press reviews, videos and business cases’ analysis are the targets of this module. After a HR and Management presentation, themes such as activities and legal issues, recruitment, training, and competencies management will be discussed.

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For most companies, well-driven sourcing and purchasing strategies are important factors aimed at increasing operating margins and profit.

In this class, students will learn about the buying office's organization for B to B and B to C business. They will also learn about the buyer's philosophy, studied from the buyer's side, so they can better negotiate with providers and improve the quality of the business relationship of their company with its distributors.

The growing influence of the web in international purchasing and "Amazon" business model will also be analyzed.

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This course will explore how organisations can gain international competitive advantage through innovation by turning good ideas into commercial success.

Innovations may concern new products, services, processes and business models. Business and innovation will be studied by following the specific adventure of Grenoble area from the invention of electricity to the birth of nanotechnologies without forgetting the rise of information technology. The programme will mix innovation management theory and practice.

The visit of famous industries and research centres will give practical examples of famous innovative industries and research centres. (A. Reymond, CEA, Umanlab..)

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During this one-week seminar, you will work full-time on a project with coaching from lecturers and professionals from different countries.

You will select a product or service which is little exported at the moment and choose a market for this product in a different country. Then you will devise a complete strategy, looking at adaptation requirements, culture, communication, distribution channels.

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This course is a practical study of marketing principles relating to aspects of Services Marketing.

The course will focus on marketing drivers and specificities for the services area: Marketing Mix (7Ps), importance of customers’ role, specific elements of positioning strategies, blueprinting models to assess service quality and the flower of Service.

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