Export Marketing

Diplômes intégrant cet élément pédagogique :

Descriptif

During this one-week seminar, you will work full-time on a project with coaching from lecturers and professionals from different countries.

You will select a product or service which is little exported at the moment and choose a market for this product in a different country. Then you will devise a complete strategy, looking at adaptation requirements, culture, communication, distribution channels.

Informations complémentaires

Langue(s) : Anglais