Crédits ECTS Echange
4.0
Composante
Institut universitaire de technologie (IUT2)
Période de l'année
Printemps (janv. à avril/mai)
Description
During this one-week seminar, you will work full-time on a project with coaching from lecturers and professionals from different countries.
You will select a product or service which is little exported at the moment and choose a market for this product in a different country. Then you will devise a complete strategy, looking at adaptation requirements, culture, communication, distribution channels.