ECTS
3 crédits
Composante
UFR Chimie-Biologie
Période de l'année
Toute l'année
Description
How to approach a foreign market
Decision between a distributor, agent and direct access to the market
Health or Politicial policies in the world,
How to offer products to clients and differences between the countries.
Different processes of purchase behaviors all around the world in the scientific and industrial field and countries.
Marketing mix; E-marketing; Specific means of communication; Distribution channel policy; Advertising and communication
Heures d'enseignement
- UE Marketing : an approach to foreign markets - TDTD30h
- UE Marketing : an approach to foreign markets - CMCM10h
Période
Semestre 9