Degrees incorporating this pedagocial element :
Description
Introduction
Science, academic research and entrepreneurship
Innovation
Intellectual properties & juridical forms of companies (in French language due to the specific aspects of the French law)
Marketing of innovation
Customer segmentation
Business development
Project management
Market research
Business plan
Targeted skills
(Skills at aim)
After completion of this course, the students should:
1. know the basics of the innovation process;
2. understand several crucial points of entrepreneurship such as the marketing of innovation, business models, product roadmap, magic spot, MVP…;
3. be able to initiate a small business plan with customer segmentations;
4. understand the entrepreneurship concerns.