UE Business plan of your start-up (entrepreneurship and science)

Introduction

Science, academic research and entrepreneurship

Innovation

Intellectual properties & juridical forms of companies (in French language due to the specific aspects of the French law)

Marketing of innovation

Customer segmentation

Business development

Project management

Market research

Business plan

(Skills at aim)

After completion of this course, the students should:

1. know the basics of the innovation process;

2. understand several crucial points of entrepreneurship such as the marketing of innovation, business models, product roadmap, magic spot, MVP…;

3. be able to initiate a small business plan with customer segmentations;

4. understand the entrepreneurship concerns.