UE Consumer Behaviour and Ethical Decisions

Diplômes intégrant cet élément pédagogique :


Marketing is the business function that deals with customers’ needs. Thus, an essential component of marketing is understanding consumers – both the obvious and the deeper motives that drive human behavior. This course provides an overview of psychological and social science knowledge that offer access to the inner workings of the mind, providing marketers with tools to more effectively discover and fulfill consumer needs. More specifically, it focuses on moral or ethical decisions consumers have to make (eg. purchase of environmental products).

Modalités de contrôle des connaissances

Session 1 ou session unique - Contrôle des connaissances

NatureTypeNature d'évaluationDurée (min)Coeff.
UE Ecrit et/ou Oral100%

Informations complémentaires

Langue(s) : Français