International marketing and sales

Course Objectives
Upon the successful completion of this course, students will be able to:
• Introducing you to the institutions, vocabulary, and players in the world of international business. You need to be able to speak the language of international business to operate effectively.
• Allowing you to gain experience in analyzing the marketing environment and marketing- related decisions for a firm entering non-domestic markets. You should know key sources for researching the cultural, economic, ethical, and political environments and anticipate the influence each will have on marketing strategies and decision-making.
• Use the appropriate international marketing models and theories.