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UE Marketing : an approach to foreign markets

  • ECTS

    3 credits

  • Component

    UFR Chimie-Biologie

Description

How to approach a foreign market

Decision between a distributor, agent and direct access to the market

Health or Politicial policies in the world,

How to offer products to clients and differences between the countries.

Different processes of purchase behaviors all around the world in the scientific and industrial field and countries.

Marketing mix; E-marketing; Specific means of communication; Distribution channel policy; Advertising and communication

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Course parts

  • UE Marketing : an approach to foreign markets - CMLectures (CM)30h
  • UE Marketing : an approach to foreign markets - TDTutorials (TD)10h

Period

Semester 9