ECTS
3 credits
Component
UFR Chimie-Biologie
Description
How to approach a foreign market
Decision between a distributor, agent and direct access to the market
Health or Politicial policies in the world,
How to offer products to clients and differences between the countries.
Different processes of purchase behaviors all around the world in the scientific and industrial field and countries.
Marketing mix; E-marketing; Specific means of communication; Distribution channel policy; Advertising and communication
Course parts
- UE Marketing : an approach to foreign markets - CMLectures (CM)30h
- UE Marketing : an approach to foreign markets - TDTutorials (TD)10h
Period
Semester 9