Degrees incorporating this pedagocial element :
Description
How to approach a foreign market
Decision between a distributor, agent and direct access to the market
Health or Politicial policies in the world,
How to offer products to clients and differences between the countries.
Different processes of purchase behaviors all around the world in the scientific and industrial field and countries.
Marketing mix; E-marketing; Specific means of communication; Distribution channel policy; Advertising and communication
Courses offered by :
In brief
Period : Semester 9Credits : 3
Number of hours
- Lectures (CM) : 30h
- Tutorials (TD) : 10h
Location(s) : Grenoble
Language(s) : English
International students
Open to exchange students