Présentation et objectifs
Looking for training in tourism ? In the Rhône Valley, France, among wineyards close to the ski slopes and not far from the Mediterrenean sea ?
- To acquire skills in the production and marketing of tourism products
- To develop skills for strategic tourism and hospitality management
- To acquire the skills and expertise to develop tourism products
- To learn about the trends and skills needed in the tourism industry
The answer : Certificate in International Tourism Management French art de vivre in the Rhône Valley
A place : Where you can find some of the best wine makers (Chapoutier, Delas, Jaboulet, La Cave de Tain...). Where some of the best gastronomic restaurants (Maison PIC, Chabran, Kléber, Chartron...) are settled. In the heart of Ardèche, the Pont d'Arc Cavern, the largest decorated cave replica in the world features a collection of paintings, drawings, and engravings reproduced from the Chauvet Cave, a UNESCO World Heritage Site. With its 125km of slopes, the Villard/Corrençon resort offers the largest downhill skiing area in the Vercors.
On completion of the programme you will have developped management skills in : Tour guiding, Wine marketing, Law of product or food/wine labelling, Cross-cultural Communication, Information Technology, Business (marketing, human resources, management, enterprise development), Business Planning / Project Management, Event Management, French language skills
One semester after which you will be able to manage general skills (Tourism finance management, web marketing, processing of statistical serveys, French as foreign language), but also specialised skills, such as oenology (wine tasting and marketing), gastronomy, event planning.
Présentation
Présentation
Informations complémentaires
300h, a semester completely delivred in English, open to every student having passed a year 2 University level.
The training is conceived as a door open for students in tourism after their bachelor's degree, or before; a specialisation for students coming grom language or business training programmes.
Taught by specialists (Company professionals for business-specific skills, University lecturers and reserarchers or visting professors, for broader topics), using the well-know teaching excellence of the French "Instituts Universitaires de Technologie" IUT).
This certificate is based on a partnership with Karelia University, Joensuu, Finland, with student and staff exchanges and ongoing activities and projects. So, for the first time in 2018, it will be possible to continue, after the fall semester in Valence, in a Spring Semester in Joensuu (in order to complete a one-year training).
Partenariats:
Établissement(s) partenaire(s)
Programme
Programme
- UE Language skills : French as a foreign language
- UE Fundamentals of management and marketing : Tourism finance
- UE Fundamentals of management and marketing : International marketing
- UE Web marketing and digital tourism
- UE Cross-cultural management (en Français)
- UE Business law and the EU legal environment
- UE Communication and across cultures
- UE Tourism and economy : The economy geography of tourism
- UE Tourism and societies : Culture and sociology of european countries
- UE Local cultural tourism : Gastronomy in south-eastern France (Rhône-Alpes region)
- UE Local cultural tourism : Oenology in south-eastern France (Rhône-Alpes région)
- UE Tourism and the hospitality sector : French specialities in a global environment
- UE Quality certifications
- UE Marketing pratice : Conducting a market survey
- UE Event planning / Services marketing
- UE Applied statistics and quantitative methods
- UE Case studies and project management
- UE Business applications and IT skills
- UE Project management / Organisation of a field trip / Industry research project / Event planning
Admission
Admission
Condition d'accès
To apply ;
- Having passed a year 2 in any training programme : tourism, business, hotel management studies, languages....
- A TOEIC score of a minimum of 600 points is required for non-native English speaking students
- The cost is € 1,500 per semester
- Free of charge for Erasmus students
Télécharger
Contacts
Responsable pédagogique
Nicolas Robert
Contact administratif
Claire Benefice
En bref
Nature : DU - Diplôme d'universitéDomaine(s) : Sciences humaines et sociales, Architecture
Discipline : Arts, Communication, Création, Cultures, Langage, Langues, Lettres, Sciences humaines
Niveau de recrutement : Bac +2
Modalités : Formation initiale / continue
Langues : Anglais