Customer Relationship Management

Diplômes intégrant cet élément pédagogique :


Customer Relationship Management (CRM) aims at two goals: gaining and retaining customer. The main issue is how to keep a human and close connection, despite a large number of customers. Thanks to computing techniques and adapted messages based on a precise segmentation, CRM helps future managers to develop company activity on a solid base (well-structured and reliable) of customers. Lessons are based on concrete cases, especially in small business units.

Modalités de contrôle des connaissances

Session 1 ou session unique - Contrôle des connaissances

NatureTypeNature d'évaluationDurée (min)Coeff.
Matière Ecrit et/ou Oral100%

Informations complémentaires

Langue(s) : Français