Diplômes intégrant cet élément pédagogique :
Descriptif
Customer Relationship Management (CRM) aims at two goals: gaining and retaining customer. The main issue is how to keep a human and close connection, despite a large number of customers. Thanks to computing techniques and adapted messages based on a precise segmentation, CRM helps future managers to develop company activity on a solid base (well-structured and reliable) of customers. Lessons are based on concrete cases, especially in small business units.
Modalités de contrôle des connaissances
Session 1 ou session unique - Contrôle des connaissances
Nature | Type | Nature d'évaluation | Durée (min) | Coeff. |
---|---|---|---|---|
Matière | Ecrit et/ou Oral | 100% |