UE Marketing : an approach to foreign markets

Diplômes intégrant cet élément pédagogique :

Descriptif

How to approach a foreign market

Decision between a distributor, agent and direct access to the market

Health or Politicial policies in the world,

How to offer products to clients and differences between the countries.

Different processes of purchase behaviors all around the world in the scientific and industrial field and countries.

Marketing mix; E-marketing; Specific means of communication; Distribution channel policy; Advertising and communication

Informations complémentaires

Langue(s) : Anglais