International marketing

Diplômes intégrant cet élément pédagogique :

Descriptif

Defining and analysing the specificities of International marketing.

Understanding various elements of the international strategy (global vs glocal) and of company organisation.

Understanding and applying elements concerning strategy or market approach (surveys, segmentation, market penetration) .

Studying the International Marketing mix (The 7 Ps).
Developing the students’ ability to conduct case studies and give presentations in English.

Informations complémentaires

Lieu(x) : Grenoble - Domaine universitaire, Valence - Briffaut
Langue(s) : Français