Marketing and web-marketing

Diplômes intégrant cet élément pédagogique :

Descriptif

Topics covered in this course include an overview of different marketing functions (consumer and the professional markets), segmentation, business strategy and competition, market studies, marketing mix and operational marketing, and new opportunities for internet. Supports include books, articles, and case study; a large part of student interaction is expected.

Modalités de contrôle des connaissances

Session 1 ou session unique - Contrôle de connaissances

NatureTypeNature d'évaluationDurée (min)Coeff.
MATIERECT Ecrit et/ou Oral100%

Informations complémentaires

Lieu(x) : Grenoble - Doyen Gosse
Langue(s) : Francais