Export marketing

Diplômes intégrant cet élément pédagogique :

Descriptif

During this one-week seminar, you will work full-time on a project with coaching from lecturers and professionals from different countries. You will select a product or service which is little exported at the moment and choose a market for this product in a different country. Then you will devise a complete strategy, looking at adaptation requirements, culture, communication, distribution channels.

Modalités de contrôle des connaissances

Session 1 ou session unique - Contrôle de connaissances

NatureTypeNature d'évaluationDurée (min)Coeff.
MATIERECT Ecrit et/ou Oral100%

Informations complémentaires

Lieu(x) : Grenoble - Doyen Gosse
Langue(s) : Francais