Master in Marketing and sales

The programme offers the following course(s)

Presentation

The master's in Marketing and sales at Grenoble IAE is a resolutely generalist master's programme in the sense that the various directions it follows collectively target a broad range of marketing jobs. Each second year master's programme, on the other hand, specialises in a specific type of employment opportunity:
-  The "Quanti" programme : Market Research Professions: recently endorsed by Syntec Etudes, this programme is already broadly in phase with the expectations of firms in the sector. The fast-moving changes in the profession, linked to the development of "big data", have nonetheless meant our having to adjust the programme accordingly. The professions targeted are therefore traditionally research managers with the advertiser, research companies, more marginally, product managers or market managers, and increasingly, project managers, data analysts, web analysts, and data and big data managers;
- Brand Marketing Engineering: this is the most generalist programme. It is based on the current specialisation in Marketing Engineering and concentrates on brand management in small and medium-sized enterprises or in major groups (product manager, brand manager, commercial sector manger, etc.);
- Digital Communication and Marketing: this programme, available only as a sandwich programme, acknowledges the growing importance of the Internet, social networking and digital media in the communication business and will very markedly enhance students' competencies in these fields. The professions targeted are: internal and/or external communication manager, communication project manager in agencies, marketing and communication manager, community manager, web communication manager, etc.;
- Digital Marketing and E-Business: this generalist programme in digital marketing is intended to train future managers in "e-business" activities (web marketing strategy, e- and/or m-business; e-CRM ; online reputation; search engine marketing) and, more specifically, targets the professions of e-marketing operation manager, affiliation and partnership manager, web/e-business project manager, web marketing analyst, traffic manager, e-CRM loyalty manager, e-business/e-marketing/e-commerce manager, digital manager, etc.;
- Research and consultancy in marketing: this is intended to provide training in the research professions (researcher, research professor, director of studies and/or research in business) and marketing consultant. In comparison with the current specialisation, this programme takes a slightly different approach to becoming more professional, incorporating the broad skills base common to all master's degrees (training in an entrepreneurial "attitude", soft skills (Cf details below)), putting greater emphasis on training in analysis and consultancy and making a work term compulsory.

Entrance requirements

Access to 1st year : Examination of the application file by a jury of teachers of the master and English test (TOEIC, TOEFL, BULATS, KEYS, etc.).
Access to 2nd year :  Interview with a committee of academics and international
business specialists

To find out about the admission requirements, please consult our "apply" section directly on the Grenoble IAE website.

Public continuing education:

You are in charge of continuing education:
• if you resume your studies after 2 years of interruption of studies,
• or if you followed training under the continuous training regime one of the previous 2 years
• or if you are an employee, job seeker, self-employed.

If you do not have the diploma required to integrate the training, you can undertake a validation of personal and professional achievements (VAPP).

Candidature

Access the "apply" section directly on the Grenoble IAE website.

Contacts

Programme director

Soffien Bataoui

soffien.bataoui @ grenoble-iae.fr

Agnes Helme-Guizon

Agnes.Helme-guizon @ grenoble-iae.fr

Marie-Claire Wilhelm

Marie-claire.Wilhelm @ grenoble-iae.fr

Jean-Luc Giannelloni

Jean-luc.Giannelloni @ grenoble-iae.fr

Laurence Carsana

laurence.carsana @ grenoble-iae.fr

Programme administration

Administration M2 Advanced research in marketing - Virginie Tizon

marketing-m2arm @ grenoble-iae.fr

Phone : 04.76.82.59.34

Administration Valence M2 Communication marketing et digitale - Laure Vermote

marketing-m2com-alternance @ grenoble-iae.fr

Phone : 04.75.41.97.72

Administration Grenoble M1 Marketing vente - Katy Rigaldo

marketing-m1 @ grenoble-iae.fr

Phone : 04.76.82.83.35

Administration M2 Ingénierie marketing des marques - Katy Rigaldo

marketing-m2im @ grenoble-iae.fr

Phone : 04.76.82.83.35

Administration M2 Marketing Digital et E-commerce Alternance - Carole Contamin

marketing-m2mdc-alternance @ grenoble-iae.fr

Phone : 04.76.82.54.75

Administration Valence M1 Marketing Vente - Laure Vermote

marketing-m1-valence @ grenoble-iae.fr

Phone : 04.75.41.97.72
Fax : 04.75.41.88.44

Administration M2 Le Quanti : métier des études en marketing - Isabel Ruiz

Gestionnaire de formation

marketing-m2quanti @ grenoble-iae.fr

Phone : 04.76.82.81.15