UE Business ecosystem

Degrees incorporating this pedagocial element :

Description

1-      Politics, business strategies and case studies

2-      Corporate culture and leadership

3-      Innovation's marketing : marketing approach, marketing in Young innovative companies, testimonials from profesionnals focused on the specificities of technological innovation.

4-      Biotechnologies economy

Objectives : Awareness of business strategy and marketing of scientific innovation

Assesment : Case studies ; coefficients : from the written 0,4 ; oral 0,6

Speakers : Professionals of biotechnology companies in the Grenoble region